Summer Sizzler

Now that Mother’s Day is over, you may be asking yourself, “what am I going to do to cut costs this summer in order to survive the dead summer months?” I have some ideas that I would like to share with you. First off, I can tell you some things that you should not cut and that is advertising. It would be equivalent to not putting gas in your car. How do you expect your business to have a fighting chance to stay alive without letting customers know that you are out there. Orders are not just going to fall from the sky. You may be a shop that has been spoiled by the power of the wire services of the past and think that the Dove or Mercury will send you orders enough to sustain your business. While that may have been true in the past, those days are gone. The wire services are marketing against you to take your orders. Once they have the order they will wire it to you at a discounted rate so that you make little to nothing and you have done the arranging and the delivering. Does that sound like a formula for success? You have to ask yourself this question, what am I paying all these membership dues for to the wire services when I make no money on the orders that they send me? In addition to all of this what are my recipients getting? If you are thinking that they are only getting 50% of what they should have received, your exactly right. So, who is winning here? You know your not and that is the point I am making. Before you cut advertising, web or print, re-think what you are paying all those dues for. Re-invest the money that you would be putting into membership dues that are making you little to no profit and market to get the orders at full value. Orders generated by your own marketing efforts will keep your shop open and thriving. Online marketing efforts like www.localflowershop.com bring the orders to you at 100% with no hidden fees. Membership for an entire year is what most shops pay the wire services in a month. Something to think about and if you would like to discuss this, send me a note. Teresa@localflowershop.com  

 

Celebration Gift Bag

If you are looking to send your mother something for Mother’s Day that is absolutely something that she will cherish for the rest of her life, you can stop looking. The Lenox Celebration Gift Bag is absolutely breathtaking. It is trimmed in 24 kt. and gift boxed for that added touch for this classic keepsake.

http://www.localflowershop.com/ just added a quick and easy way for you to find a local flower shop that carries this exclusive item. Just click on the image of the bag on our home page and enter the zip code and the shop will appear that you can place your order with. If you cannot find a shop in your area, please contact us at 800-515-2710 and we will do everything we possibly can to help you.