Archive for May, 2009
LocalFlowerShop.com is Proud to Announce Winners of the Mother’s Day Sweepstakes for the Lenox Butterfly Garden Pitcher!

- Phoebe Flower Shop in Allentown, PA – Lan Mai Tran
This holiday, local flower shops across the country offered a beautiful Mother’s Day gift with a great Sweepstakes attached! Each shop that carried the Lenox Butterfly Garden Pitcher was able to submit one local winner to the national drawing. Five names were drawn and the following shops had winning entries:
Adrian Durban Florist in Cincinnati, OH – Susan Souther
Boyd’s Florist in Wilmington, DE – Joseph Satta
French Florist in Los Angeles, CA – Daniel Gary Busby
Phoebe Flower Shop in Allentown, PA – Lan Mai Tran
Stadium Flowers in Everett, WA – Nu Truong

French Florist in Los Angeles, CA - Daniel Gary Busby
It was a great honor to host such a successful product and creative sweepstakes through our website. We especially enjoyed hearing the stories of our winners of who they purchased for and how long they have been supporting their local floral retailer.

Boyd’s Florist in Wilmington, DE – Joseph Satta
Joe Satta of Middleton, DE reported that the sales person at Boyd’s Flowers sold him into buying the Pitcher once she explained the sweepstakes to him. He figured it was a nice gift and that it would be super if he won cash too! When his wife received the Pitcher, she knew exactly what it was and why it is such a special piece; she was so excited. But not near as excited as she was when Joe announced that he had won the Sweepstakes!

Adrian Durban Florist in Cincinnati, OH - Susan Souther
In Cincinnati, Susan Souther decided to buy the Pitcher for her mom and her mother-in-law so that she would have a better chance of winning! Looks like her good planning paid off, as she was the winner for Adrian Durban, a florist she says she has been buying from forever!

Stadium Flowers in Everett, WA - Nu Truong
Nu Trong of WA drives by Stadium Flowers on the way to and from work everyday and can’t wait to see the beautiful displays and flowers they have out front. She bought a pitcher for her mom because it was so beautiful and said she just couldn’t believe it when she got the call saying she had won!!!
Again, we would like to send a special “Congratulations” to all the winners and flower shops who participated in this exciting program. It’s great to see local retailers creating unforgettable experiences for their customers. Keep up the great work!!!
Add comment May 20, 2009
Creative Mother’s Day Promotions Paying Off For Independent Florists
In economically hard times local retailers have even more difficulty competing against national brands. One floral retailer is taking the challenge in stride and helping his peers to do the same.
Sarasota, FL (PRWEB) May 6, 2009 — Small business owners are working harder than ever to find creative ways to survive in a struggling economy. For floral professionals, the creative ideas may come free of charge if they work with flower shop owner Arthur Conforti and his line of floral keepsakes, The Conforti Collection. Sweepstakes and community coloring contests are just some of the programs Conforti outlines and encourages florists to employ when they become dealers of the line and this years’ Mother’s Day piece, The Lenox Butterfly Garden Pitcher.

Conforti, owner of Beneva Flowers in Sarasota, FL and a long time marketing enthusiast, shares his collectibles and their marketing programs with florists across the country. He believes that local florists can support each other by working together to create the greatest consumer experience possible. Something, he says the national floral companies can’t compete with.
“I understand that in this new economy, the needs of my customers have changed,” says Conforti. “Gone are the days when shoppers were most concerned with time and convenience. Now, a customized experience and value are paramount when they shop. So, I offer a keepsake that will help build a relationship with customers.”
For the florists participating as dealers of the Conforti Collection, the value comes in free promotional programs to go with their gift ware. Shops receive numerous images, tips, templates and programs to deploy in their local area to generate buzz about their shop and featured holiday product. The Conforti Collection Sweepstakes is the biggest promotional tactic. Each shop gets to promote a $1000 cash giveaway for purchasers of the Lenox Butterfly Garden Pitcher. Then 5 shops will be able to announce winners in their local areas. The program is funded by The Conforti Collection and each shop carrying the pitcher is included in the drawing.
New to the promotional line up this holiday is the community coloring contest. Several shops are working with elementary schools in their local areas, including Mancuso’s Florist in Michigan and Marco Island Florist in Florida. These florists are also teaming with other local retailers to provide prizes for the schools and kids who participate. Conforti is excited to see thousands of kids across the country coloring pictures of the Pitchers and talking about flowers and their local flower shop.
Conforti created a keepsake that, with the use of marketing, will assist florists who want to differentiate their shops this Mother’s Day. Conforti believes, “This type of gift is perfect for our shops and our customers and is going to help create relationships! That is how you survive today. Relationships built on trust will withstand hard times and come out on top. That is my aim.”
The Pitcher and the Sweepstakes are available at florists across the USA. You can find one who delivers in your mother’s neighborhood by visiting LocalFlowerShop.com. Support your local community when you place your order and be entered to win cash from your florist!
Add comment May 6, 2009