2) When the new web page pops up you will be able to enter the zip code or the name of the city to find a shop carrying the Holiday Express.

3) Once you have entered the location of your train order, all shops that deliver to that area will be listed in the results, please look for shops with a train badge. You may now either phone out or wire the order to the participating flower shop. If there is no shop in that area please notify customer that the train is not available in that area with flowers.

Sept 21, 2011 (Paramus, NJ) - Eddie Von Bargen of Entenmann’s Florist won a surprise giveaway of floralapp^TM for his shop at a presentation for florists at Hillcrest Gardens.  The evening was sponsored by Hillcrest Gardens and featured Arthur Conforti of Beneva Solutions, a leader in marketing solutions for the floral industry.

Conforti’s message was how to become even more successful by marketing, embracing technology, and using creative design to grow business for independent floral shops.  In attendance were over thirty florists from the tri-state area.

With an emphasis on staying ahead of the technological curve, Conforti’s message included specifics on retailing in a fast-paced world from tracking unique website visitors to the evolution of smartphone apps as the up and coming wave of the future. “App usage,” says Conforti, “is EXPLODING to the tune of a 50% increase each year.  Raw numbers don’t lie. This is a great opportunity for us to make technology deliver on its promises.”

floralapp^TM is the most widely used app for the floral industry. More than a scaled down mobile version of a website, floralapp^TM has proactive features to connect with the consumer without waiting for them to visit the shop or website. These features include push notifications of special offers, contest entries, and multiple payment methods. Because floralapp^TM uses stored information in the users phone, tedious typing of fields is replaced with just a few taps on the phone to send flowers. Shop owners can further individualize their own version of the app by adding their own products, specify delivery fees by zip code, and implement block-out dates.

Entenmann was visibly pleased by winning the app. “I never saw Eddie smile so wide,” said Conforti.  In addition to the app, five florists also received 1,000 pieces each of a customized holiday brochure.

The event was an undisputed success, thanks to its organizer, Eric Levy. “There were GREAT questions from the shops and we all enjoyed an evening of feeling better about our industry,” said Conforti.  “These shops were there because they were ready for a new and better way to do things. Marketing is the key, and the customer experience is more important today than ever before.”

Capricorn
Misunderstandings and delays can be discouraging, complicating your personal and business affairs. Your task is to balance high expectations with practical considerations.

Aquarius
Being innocent and openhearted invites love and recognition — which can fade in a flash unless you maintain care and attention.

Pisces
The stress you are facing is not a test; it’s a chance to prepare for the big changes coming your way next year.

Aries
Attending to all your tasks with careful attention to the little things will clear the way for bigger things to happen.

Taurus
Don’t take yourself so seriously. Any stress that comes to the surface now is likely connected to larger issues that will take more time to fully resolve.

Gemini
The river of wisdom flows deeply in you, but you may have to stop talking long enough to hear its subtle message.

Cancer
Extreme patience is one of your strengths, but don’t let your ability to wait for the right moment cause you to miss a rare opportunity.

Leo
Creative thinking can help you to discover new ways to increase your income, but remember that only a carefully crafted plan can actually make it happen.

Virgo
If your expectations are too high, reaching them is unlikely. Instead of working harder, take time to reevaluate your aspirations and dreams.

Libra
Carefully walking the fine line between work and play will let you have plenty of fun without creating any difficulties on the job.

Scorpio
You have an important learning opportunity in front of you now. You’re experiencing a practice round for the big game next year, when you’ll be playing for keeps.

Sagitarrius
Knowing the difference between a petty task and a meaningful one will reduce your stress and increase your productivity.

Aquarius
Things are rarely as bad or as good as they seem this month. Finding your emotional center will help you avoid going to extremes.

Pisces
You don’t need to reach your destination yet as long as you’re clear about your intentions and start moving along the path toward your goal.

Aries
You can’t change the events of the past, but you can alter their impact on your life and find ways to turn leftover pain into future gain.

Taurus
Observe how you instinctively tend to avoid change. Even if it’s foolish to react too quickly, doing nothing may be asking for more trouble down the road.

Gemini
Slow down and seek moderation when managing your money instead of oscillating between reckless spending and worrying about every cent.

Cancer
Tempting as it is to withdraw from responsibilities outside your home, you’ll ultimately have more to offer to your family by remaining fully engaged in the world.

Leo
Don’t blindly jump into action; instead, think long and hard about any significant matters before you make a serious decision.

Virgo
You may feel anxious if your dreams are growing fainter. Rest assured, you will have another chance to reach your goals.

Libra
Don’t waste your time on an unsatisfying situation; apply your energy to creating a new and improved one.

Scorpio
You may think you’re being blown off course, but someday you’ll look back at this time as the emergence of a whole new direction for your life.

Sagitarrius
Working hard is what allows you to play. Put your head down and take care of business to earn your ticket to paradise.

Capricorn
You become more comfortable with your life and how you express yourself to others as active Mars moves into Taurus and your 5th house on May 11, followed by loving Venus and loquacious Mercury on May 15.

Aquarius
The tempo of life slows for much of May, providing more time for relaxation and rejuvenation at home. On May 3, keeping it simple is the message of the New Moon in easygoing Taurus in your 4th House of Home and Family.

Pisces
The pace of everyday life quickens this month as planets network in your 3rd House of Immediate Environment. Luckily, they move through determined Taurus, increasing your ability to stay on task and helping you to manage unexpected problems.

Aries
Financial matters play a significant role this month with three planets shifting into your 2nd House of Money. The New Moon in materialistic Taurus occurring there on May 3 is an early signal to redefine your priorities and manage your resources more efficiently.

Taurus
You are able make your dreams come true this month, yet success requires hard work. Caution is wise, for you can overcommit your time, money, and energy when your goals seem nearer than they actually are.

Gemini
You are almost ready to begin a new annual cycle, Gemini — but first comes this transitional month, a time to complete unfinished business and let go of the past. It starts with the Taurus Sun in your 12th House of Endings, where you have a chance to reconnect with your spiritual center.

Cancer
You’re growing tired of the overwhelming level of activity instigated by the fiery Aries planets in your 10th House of Career. Fortunately, this month offers some tangible relief with the Sun in dependable Taurus until May 21, Mars entering Taurus on May 11, and Mercury and Venus following on May 15.

Leo
You find joy in your work this month with such a high level of planetary activity in your 10th House of Career. The Sun, your dominant ruling planet, is there until May 21, hunkering down in the steady sign of Taurus where comfort is king. Energetic Mars joins the party on May 11 with the sociable couple of Venus and Mercury entering Taurus and your 10th house on May 15.

Virgo
On May 17, the complex Scorpio Full Moon highlights your 3rd House of Immediate Environment, provoking intense discussions about what you want in your life right now.

Libra
Money matters take the forefront this month with the New and Full Moons in your financial houses and your ruling planet Venus entering financially savvy Taurus. The Taurus New Moon in your 8th House of Shared Resources on May 3 reminds you to measure the return you’re receiving on your investments of time and energy.

Scorpio
At first this month may just seem like more of the same, with your focus on all the details of the 6th House of Health and Work. But on May 3 the sensual Taurus New Moon in your 7th House of Partners is a harbinger of things to come, shifting the emphasis away from you and onto your relationships with others.

Sagitarrius
You love looking forward to the next big thing on the horizon, but this month keeping your attention on the tasks right in front of you is top priority. On May 3, the New Moon in grounded Taurus occurs in your 6th House of Health, Work, and Daily Routines, reminding you to cover the basics before taking off on your next mental flight of fancy.

Aquarius
Planets in impatient Aries push you to take risks and pick up the pace this month. But with mental Mercury moving retrograde until April 23, racing ahead with new contacts and concepts could run you right off the track.

Pisces
Financial issues continue to create complications this month as up to six planets gather in your 2nd House of Personal Resources. Trickster Mercury is retrograde until April 23, unraveling loose ends that you thought were previously tied up.

Aries
The Aries Sun’s conjunction with Jupiter on April 6 broadens your perspective, giving you a more strategic view of your future. Everywhere you look, you see new options for advancing your career or improving your personal life.

Taurus
Although you expend a lot of energy managing your stress this month, others will still realize when you’re having a difficult time.

Gemini
Stable Saturn in your 4th House of Domestic Conditions is an anchor that keeps you close to home and a reminder that you can lose emotional security when you place so much emphasis on worldly affairs.

Cancer
Your grand plans for adventure materialize and responsibilities replace dreams as the emphasis shifts from your 9th House of Big Ideas to your 10th House of Career and Public Life. The Pisces New Moon on March 4 is in your 9th house, so you could be missing details while still intuitively knowing where you’re heading.

Leo
Whether you’re interested in travel, furthering your education, or starting a new business, your passion is unlikely to cool down when the Sun passes effusive Jupiter on April 6 and communicator Mercury on the 9th.

Virgo
On March 28, sobering Saturn in your 2nd House of Personal Resources opposed Jupiter in your 8th house, and it continues to impede your progress. You may be short of money, time, or willpower when the enthusiastic Aries New Moon opposes Saturn on April 3. But your plucky persistence will help to solve problems when the Sun conjuncts cheerful Jupiter on April 6.

Libra
Macho Mars pushing into militant Aries on April 2 kicks off the action in your 7th House of Others, which puts you in contact with more aggressive individuals. Although your instinct is to make peace, trying to pacify people could prove difficult now.

Scorpio
Mischievous Mercury is retrograde until April 23, tangling your efforts with red tape. Impetuous Mars blasts into Aries and your 6th House on April 2 and conjuncts chaotic Uranus on April 3, dangling the thrill of instantaneous change right in front of you.

Sagitarrius
Romance rocks your world this month with a serious dose of activity in your 5th House of Love and Play. Passionate Mars leads the parade, marching into pioneering Aries and your 5th house on April 2, making you bolder in matters of the heart.

Capricorn
You thrive on turning chaos into productivity this month, which begins with five planets in your 3rd House of Communication. On March 4, the intuitive Pisces New Moon in your information-rich 3rd House puts you in touch with an overwhelming amount of incoming data.

Aquarius
This is an amazing month when the new and the old merge to establish a foundation on which you can build your future. Your taste for the unusual is stimulated on March 9, when brainy Mercury joins quirky Uranus to excite your intuition before entering spontaneous Aries and your 3rd House of Intellect later that day.

Pisces
Dreaming of your ideal life won’t satisfy you this month unless you’re also expressing your heart’s desires and making your fantasies real. The hypersensitive Pisces New Moon on March 4 joins five other planets to crowd your 1st House of Self with a cacophony of cosmic chatter.

Aries
You’re at your best when you’re in the middle of the action, using your intuitive skills to keep pace with changes that would leave most people in the dust. On March 4, the New Moon in tender Pisces is heated up by a conjunction with Mars, turning your life into a quest for spiritual fulfillment.

Taurus
Exciting experiences and new challenges await you this month, for you are eager to explore the uncharted territory before you. You may grow more popular at work with friendly Venus in your 10th House of Career March 1-27, sweetening your professional world.

Gemini
Finding a consistent pace can be difficult this month; several astrological events are driving you to move more quickly while others are bound to slow you down. The Pisces New Moon on March 4 pours waters of inspiration into your 10th House of Career, motivating you to seek more meaning in your work.

Cancer
Your grand plans for adventure materialize and responsibilities replace dreams as the emphasis shifts from your 9th House of Big Ideas to your 10th House of Career and Public Life. The Pisces New Moon on March 4 is in your 9th house, so you could be missing details while still intuitively knowing where you’re heading.

Leo
Put discussions about what you want from others high on your priority list this month. The Sun in sympathetic Pisces is sweeping through your 8th House of Deep Sharing until the Spring Equinox on March 20, keeping you on alert to the complexities of relationships.

Virgo
Every effort to gain control over your life this month seems to remind you how futile it all is. Dilemmas arise from the emphasis on your 7th House of Partnerships and Public Life, which confronts you with the very aspects of your own personality that you wish to avoid.

Libra
Lovely Venus waltzes into free-spirited Aquarius and your 5th House of Romance on March 1, inviting you to let go of your inhibitions and open your heart. The road to love, however, is filled with unexpected twists and turns as three planets enter irrepressible Aries and your 7th House of Companions to keep surprises coming at a rapid rate.

Scorpio
If it’s intensity you want, this could be your month! Your passions are intrinsically interlinked with your actions starting on March 3 as your two ruling planets, Mars and Pluto, form a cooperative sextile.

Sagitarrius
You’re not normally the type to sit and ponder, Sagittarius, but if you’ve been sitting on the fence recently, now is the time to jump. The emotional Pisces New Moon on March 4 is joined by enterprising Mars in your 4th House of Security, urging you to take more initiative at home or to push ahead in your career.

Capricorn
Your financial life is brought into the spotlight this month. Although you can make gains by increasing your overall worth, you might also misread a situation and make a costly mistake. Thankfully, planning and prudence can tilt the odds strongly in your favor.

Aquarius
Energy and efficiency combine seamlessly to make this a very productive month. The action starts early with the nonconformist Aquarius New Moon in your 1st House of Self on February 2.

Pisces
You long to hide from the hustle and bustle of everyday life with several planets secreted away in your 12th House of Escapism, and the emotionally detached Aquarius New Moon on February 2 luring you into solitude where you are free to be yourself.

Aries
You don’t slow down this month with fiery Mars conjunct the Sun at the Aquarius New Moon on February 2 and the Leo Full Moon on February 18. Your ruling planet’s involvement at these significant times is ideal for launching projects, establishing alliances and potential periods of conflict.

Taurus
You may want to alter the overall direction of your life to reflect your spiritual needs — and a profound square between opinionated Jupiter and ruthless Pluto on February 25 can strengthen your resolve to make that happen.

Gemini
This mind-expanding month is rich with insights into a brighter future. You can catch glimpses of images before the rest of us — which might even make you a bit of a prophet now.

Cancer
This is a month of professional opportunity, yet moving into new territory at work doesn’t necessarily come easily to you now. The futuristic Aquarius New Moon on February 2 tempts you to take a risk, especially since surprising Uranus is reinforced by aspects from attractive Venus and astute Mercury.

Leo
Relationships intensify this month thanks to heavy activity in your 7th House of Partnerships. The New Moon in Aquarius on February 2 is agitated by a conjunction with aggressive Mars that could attract competitive individuals.

Virgo
You conscientious Virgos can demonstrate your work ethic this month when up to six planets congregate in your 6th House of Employment. The intelligent Aquarius New Moon on February 2 is in your service-oriented 6th House, and its conjunction to action-packed Mars has you jumping with enthusiasm.

Libra
You’re torn this month between showing off your talents for everyone to see and following an inner sense of caution that tells you to hold back.

Scorpio
You can make steady progress this month if you’re willing to work diligently behind the scenes. Several planets gather in intelligent Aquarius and your 4th House of Security, requiring you to strengthen the foundations of your life.

Sagitarrius
You may have a big decision to make this month that will have a major impact on your future. Your ruling planet, Jupiter, in your 5th House of Love and Creativity makes its third and final formative square with transformational Pluto on February 25, and you find yourself weighing the pursuit of your heart’s desire against the cost of fulfilling it.

Capricorn
Although your ambitions are equally matched by your willingness to work hard, you have a tricky task before you in setting goals for the year ahead. A Solar Eclipse in calculating Capricorn on January 4 motivates you to think about what you want and what you must do to achieve it.

Aquarius
This transitional month starts out quietly enough as you seek privacy with the Sun in your 12th House of Escapism. A sense of seriousness prevails when somber Saturn forms a tense square with the traditional Capricorn New Moon/Solar Eclipse on January 4 that could mark the end of an ambitious plan that has run its course.

Pisces
The year kicks off with such an amazing planetary lineup for you that it’s tough to imagine how you can possibly sustain the intensity. The ambitious Capricorn Solar Eclipse on January 4 is enough to stir up your concerns about the future.

Aries
You begin the month on an imaginative high that makes it difficult to accept life as it is. A mind-expanding conjunction between visionary Jupiter and revolutionary Uranus on January 4 is the last in a series that previously seen on June 8 and September 18, 2010.

Taurus
Expect to be stretched by your current partner who may want to push the boundaries of your relationship. Or if you are single, you may feel the need to expand your field of vision to locate a worthy companion.

Gemini
Being generous in spirit and open-minded in your thinking makes you even more delightful to be around. Your cheerful optimism is contagious now, but don’t let your hopes lead you astray.

Cancer
Personal development keeps coming back to the mechanics of the relationship dance, especially with assertive Mars and the Sun in Capricorn and your 7th House. Mercury joins the conversation on January 13, requiring you to honestly communicate with others on a one-to-one basis.

Leo
You’re caught in crosscurrents of high hopes and job struggles, making this a complicated month. Creativity is stoked by a conjunction of exuberant Jupiter and inventive Uranus on January 4, the last in a series that occurred on June 8 and September 18, 2010.

Virgo
There is no shortage of challenges this month, yet you’re looking forward to what’s ahead with irrepressible excitement. Boisterous Jupiter conjuncts eye-opening Uranus on January 4, suggesting you try to remain receptive to all kinds of information, regardless of its source or its apparent usefulness.

Libra
Deep rumblings on the home front test your foundation as the New Year begins. The New Moon in Capricorn on January 4 is a Solar Eclipse in your 4th House of Roots that requires urgent action on domestic matters.

Scorpio
Your amorous desires are aroused with the love planet Venus heating up passionate Scorpio and your 1st House of Self. A sudden change of heart — yours or someone else’s — could signal a green light for romance.

Sagitarrius
Restlessness clashes with responsibility this month, which can leave you wondering whether to play it safe or go for broke. On January 4, the third conjunction of optimistic Jupiter and rebellious Uranus in your 4th House of Roots shocks you into making radical changes.

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